Browse Author: Niteesha Singh

Passionate Marketeer Ready to Push Business World  Digitally


Web analytics is the measurement, reporting, collection, and analysis of web data to understand and optimize web usage. It a process of measuring web traffic and can be used as a tool for business and market research and assess to improve website effectiveness.

It is focused on identifying measures based on organizational and users’ goal by using the website data to decide the failure and success of that goals and to built and drive strategy to improve users experience.

Types of web analytics tools

  • Content & Customer analytics tools
  • Customer analytics tools
  • A/B and multivariate testing tools
  • Social media analytics tools
  • SEO analytics tools
  • General & Open Source analytics tools

Benefits of Web Analytics

  • Online Traffic Measurement
  • Bounce Rate Tracking
  • Tracking of Marketing Campaigns
  • Finding the Right Target Audience
  • Improves Website & Web Services
  • Conversion Rate Optimization (CRO)
  • Tracking business goals

Dependence on Cookies as a Unique Identifier

  • Single user equals to single browser.
  • Web browser don’t have multiple users.
  • Cookies are not turned off.
  • Browser’s allow the cookie cache to accumulate.


The tools will even become better and more useful. If serious about making headway, should not overlook web analytics. Web analytics is not going to go anywhere

DM- SMM SEM SEO I Best Digital Marketing Service Provider I Malaysia

Digital Marketing

Digital Marketing Service Provider (SMM, SEM & SEO)

Digital marketing is all about only promoting and selling products and services online. It is simply marketing. A digital marketing platform  functions within the realm of marketing over the internet. Example: digital images, digital video, web pages and websites, social media, and electronic books. We are best in DM- SMM, SEM, SEO- Service Provider in Malaysia.

There are 7 main categories of DM.

Types of Digital Marketing

  • Search Engine Optimization (SEO)
  • Content Marketing.
  • Social Media Marketing.
  • Pay Per Click (PPC)
  • Affiliate Marketing.
  • Online PR.
  • Advertising.
  • Marketing Automation.

Types of Digital Media in Digital Marketing

  • Audio.
  • Video.
  • Photos and illustrations.
  • Text.
  • Types of Content.
  • eBooks.
  • Blogs and articles.
  • Social media.

How SEO Marketing Works

SEO stands for Search Engine Optimization, it increases the quantity and quality of traffic to the website through organic search engine results. Today’s business world runs on SMM SEM SEO. Search engines provide the best service to users.

It is delivering results of high quality on the search engine pages and is relevant to the searcher.

Search engines scan or crawl, different websites to understand the site, which helps them deliver more relevant results.

Search engines will also scan the site to see how easy it is to navigate and read it and reward the user-friendly sites. 

It is a process that every organization goes through to be sure that their site ranks high in the search engines.

There are many benefits of SEO for business.

SEO expands visibility on the search engines, which reach and engage potential customers.

Engaging and effective SEO-focused content, increase chances of bringing in organic traffic.

Website and content for greater visibility and readability, SEO help give meaning.

Never settle for low SERP rankings when can be at the pinnacle.

Steps to Learn SEO 

  1. Understand the goal of SEO
  2. Master keyword research.
  3. Know the difference between on-page and off-page SEO
  4. SEO-friendly content creation
  5. Start building link.

 Required Skills  for SEO Professionals

  • Critical Thinking.
  • Speaking & Writing Ability
  • Analytics Skills.
  • Excel Skills.
  • Motivation & Adaptability

In DM-SEOSEM and SMM are three mainstream channels to advertise the website.

Running Out of Ideas on What to write down About?

Never lose ideas for content again

As a writer, we all discover the joy-and-frustration of deciding “What to write down on or about.
Sometimes the thought will just flash and that we all writers will sit right down to pen it down and hit on publishing for our readers.
At times the subject, on which we are researching and banging our brain on suddenly crystalizes and flows naturally on digital papers.
And sometimes we literally bang our heads on the wall or try the maximum amount as we will we still can’t find out any distinctive topic to write down about or choose what should write which can add more information or value to my posts and my readers.
I call this “Writers Breakdown”
Every writer faces this problem now then in their career. Some fellow writers have a remedy for this to take a seat and write and publish and keep this cycle.
What if there have been shortcuts: A “cheat sheet” as you features a “cheat meal” to urge started with.
Here I even have tried to pen down few ideas which could help and encourage you once you end up against “the wall”

1. Lessons to be drawn from personal experience
All folks have an infinite well of unique experiences from our personal and professional lives that we can draw on our papers. We’d like to line the scene, tell what happened and what our learning from it had been. Of these don’t need research on Google or Wikipedia. Allow readers to peek in and see the planet through your eyes.

2. Write of how-to Guide
It offers potential ideas; if you recognize something even slightly different from others then can probably write on it. Express your ideas if you are feeling strongly about something. Such as you others too may share an equivalent thoughts.

3. Provide useful tips for doing something better
Every individual features a unique talent. Bring that SME bent a wider audience as you’ve got acquired an understanding of your area of experience. Just pen it down for others too.

4. Share your perspective on Trending topics
Nowadays people wish to read or hear about the present topics and news which can help them to grow personally and professionally.

5. Interview someone and write the lesson learned
In a vast country like India with vast culture, customs and celebrations, there are many untold stories. Invite someone, and ask your question around your topic or theme and write about the learning’s from the conversation.

6. Can write of paying tribute to someone who played a serious role in your life as a Life Changer or a Mentor or a Motivator

Pen down on how someone – whether you recognize him/her personally or not have impacted your life, career. These are often short and straightforward but would wish a deep drill of your own life and impressions.

This list isn’t over with a period. It’s an inexhaustible topic. Hope these few topics may assist you in your writing and you won’t be during a stage of “Writers Block”

Close Bitnami banner