Browse Category: Digital Marketing

WEB ANALYTICS

Web analytics is the measurement, reporting, collection, and analysis of web data to understand and optimize web usage. It a process of measuring web traffic and can be used as a tool for business and market research and assess to improve website effectiveness.

It is focused on identifying measures based on organizational and users’ goal by using the website data to decide the failure and success of that goals and to built and drive strategy to improve users experience.

Types of web analytics tools

  • Content & Customer analytics tools
  • Customer analytics tools
  • A/B and multivariate testing tools
  • Social media analytics tools
  • SEO analytics tools
  • General & Open Source analytics tools

Benefits of Web Analytics

  • Online Traffic Measurement
  • Bounce Rate Tracking
  • Tracking of Marketing Campaigns
  • Finding the Right Target Audience
  • Improves Website & Web Services
  • Conversion Rate Optimization (CRO)
  • Tracking business goals

Dependence on Cookies as a Unique Identifier

  • Single user equals to single browser.
  • Web browser don’t have multiple users.
  • Cookies are not turned off.
  • Browser’s allow the cookie cache to accumulate.

Conclusion

The tools will even become better and more useful. If serious about making headway, should not overlook web analytics. Web analytics is not going to go anywhere

DM- SMM SEM SEO I Best Digital Marketing Service Provider I Malaysia

Digital Marketing

Digital Marketing Service Provider (SMM, SEM & SEO)

Digital marketing is all about only promoting and selling products and services online. It is simply marketing. A digital marketing platform  functions within the realm of marketing over the internet. Example: digital images, digital video, web pages and websites, social media, and electronic books. We are best in DM- SMM, SEM, SEO- Service Provider in Malaysia.

There are 7 main categories of DM.

Types of Digital Marketinghttp://niteeshadigitalmarketeer.com/category/digital-marketing

  • Search Engine Optimization (SEO)
  • Content Marketing.
  • Social Media Marketing.
  • Pay Per Click (PPC)
  • Affiliate Marketing.
  • Online PR.
  • Advertising.
  • Marketing Automation.

Types of Digital Media in Digital Marketing

  • Audio.
  • Video.
  • Photos and illustrations.
  • Text.
  • Types of Content.
  • eBooks.
  • Blogs and articles.
  • Social media.

How SEO Marketing Works

SEO stands for Search Engine Optimization, it increases the quantity and quality of traffic to the website through organic search engine results. Today’s business world runs on SMM SEM SEO. Search engines provide the best service to users.

It is delivering results of high quality on the search engine pages and is relevant to the searcher.

Search engines scan or crawl, different websites to understand the site, which helps them deliver more relevant results.

Search engines will also scan the site to see how easy it is to navigate and read it and reward the user-friendly sites. 

It is a process that every organization goes through to be sure that their site ranks high in the search engines.

There are many benefits of SEO for business.

SEO expands visibility on the search engines, which reach and engage potential customers.

Engaging and effective SEO-focused content, increase chances of bringing in organic traffic.

Website and content for greater visibility and readability, SEO help give meaning.

Never settle for low SERP rankings when can be at the pinnacle.

Steps to Learn SEO 

  1. Understand the goal of SEO
  2. Master keyword research.
  3. Know the difference between on-page and off-page SEO
  4. SEO-friendly content creation
  5. Start building link.

 Required Skills  for SEO Professionals

  • Critical Thinking.
  • Speaking & Writing Ability
  • Analytics Skills.
  • Excel Skills.
  • Motivation & Adaptability

In DM-SEOSEM and SMM are three mainstream channels to advertise the website.


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